The Magazine
Insights, Recaps & Stories from the Club
Here you’ll find expert interviews, meetup recaps, hands-on checklists, and stories from our members. Whether you’re here for tactical tips or behind-the-scenes reflections, this is where our community comes to write, reflect, and grow.
All Articles
Textbroker’s Reddit Brand Marketing Case Study
By Giuseppe Colucci, Chief Growth Officer at Textbroker How a Salad Brand Won Reddit Without Acting Like a Brand Brands don’t lose on Reddit because…
Your Video Strategy is Actually an AI Data Play
By Myriam Jessier, SEO & Technical Brand Visibility Consultant (LLM & More) As an avid…
Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI
Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin…
The Argument Against Using AI for Content – an Honest, Data-Backed Review
By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when…
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity
By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries…
Why Reddit Matters for Your Brand (And How to Avoid Disaster)
By Jonathan Ross, Head of Project Management at Textbroker & Giuseppe Colucci, Chief Growth Officer…
MeetUp Recap
Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI
Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin…
BSCC #9: AI, Systems, and the Future of Search
On September 24, 2025, the Berlin SEO & Content Club met at WeWork for its…
BSCC x Women in Tech SEO #8
Expert Spotlight
Your Video Strategy is Actually an AI Data Play
By Myriam Jessier, SEO & Technical Brand Visibility Consultant (LLM & More) As an avid…
The Argument Against Using AI for Content – an Honest, Data-Backed Review
By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when…
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity
By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries…
AI is Killing Creativity — and SEO Agencies Are Handing the Knife
By Jesus Arias, SEO Director There was a time when SEO meant understanding humans —…
Digital PR: 8 Essential Steps for a Successful Campaign
By Bert-Jan Vos, Senior Digital PR Manager @ Seeders Imagine this: you come up with…
From Brief to Backend: How SEO Content is Built in 2025
by Mason Hönicke, Team Lead SEO @ Bauhaus From Brief to Backend: How SEO Content…
Content Tactics
Why Reddit Matters for Your Brand (And How to Avoid Disaster)
By Jonathan Ross, Head of Project Management at Textbroker & Giuseppe Colucci, Chief Growth Officer…
Building trust and visibility through EEAT: How SumUp and Textbroker elevated expert-led content
By Giuseppe Colucci, Chief Growth Officer at Textbroker Small businesses face countless digital challenges every…
Expert Content Metrics & ROI
