The Magazine
Insights, Recaps & Stories from the Club
Here you’ll find expert interviews, meetup recaps, hands-on checklists, and stories from our members. Whether you’re here for tactical tips or behind-the-scenes reflections, this is where our community comes to write, reflect, and grow.
All Articles
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity
By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries…
Why Reddit Matters for Your Brand (And How to Avoid Disaster)
By Jonathan Ross, Head of Project Management at Textbroker & Giuseppe Colucci, Chief Growth Officer…
AI is Killing Creativity — and SEO Agencies Are Handing the Knife
By Jesus Arias, SEO Director There was a time when SEO meant understanding humans —…
BSCC #9: AI, Systems, and the Future of Search
On September 24, 2025, the Berlin SEO & Content Club met at WeWork for its…
Building trust and visibility through EEAT: How SumUp and Textbroker elevated expert-led content
By Giuseppe Colucci, Chief Growth Officer at Textbroker Small businesses face countless digital challenges every…
Digital PR: 8 Essential Steps for a Successful Campaign
By Bert-Jan Vos, Senior Digital PR Manager @ Seeders Imagine this: you come up with…
MeetUp Recap
BSCC #9: AI, Systems, and the Future of Search
On September 24, 2025, the Berlin SEO & Content Club met at WeWork for its…
BSCC x Women in Tech SEO #8
Expert Spotlight
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity
By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries…
AI is Killing Creativity — and SEO Agencies Are Handing the Knife
By Jesus Arias, SEO Director There was a time when SEO meant understanding humans —…
Digital PR: 8 Essential Steps for a Successful Campaign
By Bert-Jan Vos, Senior Digital PR Manager @ Seeders Imagine this: you come up with…
From Brief to Backend: How SEO Content is Built in 2025
by Mason Hönicke, Team Lead SEO @ Bauhaus From Brief to Backend: How SEO Content…
Scaling AI Content Without Sacrificing Quality
Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By…
Expert Spotlight: Areej AbuAli
Content Tactics
Why Reddit Matters for Your Brand (And How to Avoid Disaster)
By Jonathan Ross, Head of Project Management at Textbroker & Giuseppe Colucci, Chief Growth Officer…
Building trust and visibility through EEAT: How SumUp and Textbroker elevated expert-led content
By Giuseppe Colucci, Chief Growth Officer at Textbroker Small businesses face countless digital challenges every…
Expert Content Metrics & ROI
