The Magazine
Insights, Recaps & Stories from the Club
Here you’ll find expert interviews, meetup recaps, hands-on checklists, and stories from our members. Whether you’re here for tactical tips or behind-the-scenes reflections, this is where our community comes to write, reflect, and grow.
All Articles
The New Search Reality: Why AI and Forum Sentiment Dictate Your Brand’s Visibility
By David Moors, Product Owner at Textbroker Curated by Textbroker Traditional corporate PR was built…
Strategy, Soul, and Search: Highlights from BSCC #12 at idealo HQ
On June 10, 2026, the Berlin SEO & Content Club took over idealo HQ for…
AI Grounding Pages: Built for Retrieval, Not Clicks
By Jules de Bruin, Chief of Staff at Rankscale AI, co-authored with Hanns Kronenberg, Head…
Reddit is now a GEO channel. Most brands aren’t treating it like one.
By Giuseppe Colucci, Chief Growth Officer at Textbroker and Uta Leyke-Hess, Organic Growth Consultant –…
Off-Page LLM Optimization: How AI Learns to Trust Your Brand
By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On…
The Evolvement of AI Search, and What It Means for SEOs
By Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso Marketing is in the middle…
MeetUp Recap
Strategy, Soul, and Search: Highlights from BSCC #12 at idealo HQ
On June 10, 2026, the Berlin SEO & Content Club took over idealo HQ for…
Berlin SEO & Content Club #11: Entities, Attributions, and the “Human” Search
A Night of SEO and GEO predictions, International Panelists and Audience, and a true SEOFOMO…
Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI
Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin…
BSCC #9: AI, Systems, and the Future of Search
On September 24, 2025, the Berlin SEO & Content Club met at WeWork for its…
BSCC x Women in Tech SEO #8
Expert Spotlight
The New Search Reality: Why AI and Forum Sentiment Dictate Your Brand’s Visibility
By David Moors, Product Owner at Textbroker Curated by Textbroker Traditional corporate PR was built…
AI Grounding Pages: Built for Retrieval, Not Clicks
By Jules de Bruin, Chief of Staff at Rankscale AI, co-authored with Hanns Kronenberg, Head…
Off-Page LLM Optimization: How AI Learns to Trust Your Brand
By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On…
The Evolvement of AI Search, and What It Means for SEOs
By Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso Marketing is in the middle…
The Cost of Silence: Why Brand Sentiment Is the New Domain Authority
Meet Giuseppe Colucci. As Chief Growth Officer at Textbroker and co-founder of the Berlin SEO…
SEO in 2026: From Rankings to Resilience
Reflections From the SEOFOMO x Berlin SEO & Content Club Panel By Vanda Pokecz, Product…
Content Tactics
Reddit is now a GEO channel. Most brands aren’t treating it like one.
By Giuseppe Colucci, Chief Growth Officer at Textbroker and Uta Leyke-Hess, Organic Growth Consultant –…
Off-Page LLM Optimization: How AI Learns to Trust Your Brand
By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On…
The Evolvement of AI Search, and What It Means for SEOs
By Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso Marketing is in the middle…
The GEO Flywheel
By Natasa Doskovic, Creative Developer | AI Visibility & Attention Design at Textbroker Curated by…
Quotable entities: Making brands GEO-ready
By Mason Hönicke, SEO, GEO, Online Marketing & Growth Strategist Curated by Textbroker With the…
Why Reddit Matters for Your Brand (And How to Avoid Disaster)
By Jonathan Ross, Head of Project Management at Textbroker & Giuseppe Colucci, Chief Growth Officer…