Berlin SEO & Content Club x Women in Tech SEO #8
On June 11, the Berlin SEO & Content Club teamed up with Women in Tech SEO for an evening that brought together tactical depth and personal growth. From segmentation frameworks to AI-driven authorship analysis and an honest panel on career evolution, this 8th edition was packed with takeaways. Here’s what happened — in slides, photos, and stories.
Pictures by Carolyn Wheeler and summary by Charlotte Wong.
An Evening of Insights and Growth at Berlin SEO & Content Club x Women in Tech SEO #8
The 8th Berlin SEO & Content Club showcased another evening of impactful strategies, technical breakthroughs and career inspiration, embodying the spirit of collaboration and learning that defines this community.
Segmentation Strategies by Sabine Langmann
Sabine Langmann shared a compelling session on segmentation, demonstrating how to compartmentalize URLs to handle complex or large-scale websites effectively. By diving into specific data points like LCP and paginated pages, she revealed creative ways to optimize frameworks while exploring the boundaries of automation with AI. Her insights offered practical approaches to addressing real-world challenges in technical SEO.
AI and Authorship with the Bonial Team
María Paula Riveria Garcia and Catherina Horn from the Bonial Team delivered an eye-opening talk on using AI to assess experience and expertise. By testing multiple LLMs across regions, they reverse-engineered how authorship is evaluated, providing teams with valuable data to refine editorial strategies. Their method offers a pathway to discover each writer’s unique edge and optimize talent potential, helping teams determine the best direction for their content workflows.
Career Growth Panel: Vanda, Anett, and Viola
Closing the evening, Vanda Pókecz, Anett Pohl and Viola Eva led an inspiring discussion on building an SEO career tailored to individual strengths. They emphasized the importance of T-shaped skills, cross-functional thinking, and mentorship, showing how both generalists and specialists can succeed. Their stories reflected the dynamic nature of SEO and the opportunities that come with curiosity and adaptability.
With its unique blend of technical deep dives and career insights, the event once again highlighted the value of this vibrant community. We’re already looking forward to the next session!
