Author name: Giuseppe Colucci

 By Giuseppe Colucci, Chief Growth Officer at Textbroker How a Salad Brand Won Reddit Without Acting Like a Brand  Brands don’t lose on Reddit because their product isn’t good. They lose because they’re not there. Reddit is where consumers workshop decisions in public and which brands deserve trust.   Textbroker’s Reddit Brand Marketing unit worked, over the last few months, for a well-known, American salad brand, nurturing and creating high-intent conversations every day, in sub-reddits where the brand itself was nearly absent.   In […]