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The Evolvement of AI Search, and What It Means for SEOs

By Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso Marketing is in the middle of a full-blown identity crisis. The SEO playbook that worked for the last fifteen years is being quietly rewritten by ChatGPT, Gemini, Perplexity, Claude, and Google’s AI Overviews. From founders at startups to CMOs at enterprises, the question on everyone’s […]

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Content Tactics, Expert Spotlight, Uncategorized
BSCC & SEOFOMO joining forces

Berlin SEO & Content Club #11: Entities, Attributions, and the “Human” Search

A Night of SEO and GEO predictions, International Panelists and Audience, and a true SEOFOMO Experience By Giuseppe Colucci On a high-octane evening in mid-February, the Berlin SEO & Content Club hit a major milestone. For its 11th edition, the club joined forces with Aleyda Solís  and the SEOFOMO community for a powerhouse collaboration. What

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MeetUp Recap, Uncategorized

The GEO Flywheel

By Natasa Doskovic, Creative Developer | AI Visibility & Attention Design at Textbroker Curated by Textbroker Brand Reputation vs. AI Visibility? It’s not a competition. It’s a flywheel, and one overlooked content type can make it spin faster. With generative search reshaping how brands get discovered, marketers are pouring resources into thought leadership, structured content,

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Content Tactics, Uncategorized
reddit Brand Dominance

Textbroker’s Reddit Brand Marketing Case Study 

 By Giuseppe Colucci, Chief Growth Officer at Textbroker How a Salad Brand Won Reddit Without Acting Like a Brand  Brands don’t lose on Reddit because their product isn’t good. They lose because they’re not there. Reddit is where consumers workshop decisions in public and which brands deserve trust.   Textbroker’s Reddit Brand Marketing unit worked, over the last few months, for a well-known, American salad brand, nurturing and creating high-intent conversations every day, in sub-reddits where the brand itself was nearly absent.   In

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