Author name: Lucie Vaterlaus

The argument against using AI for content

The Argument Against Using AI for Content – an Honest, Data-Backed Review

By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good.  But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are […]

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zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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Expert Spotlight

Scaling AI Content Without Sacrificing Quality

Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different

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