Expert Spotlight

The Cost of Silence: Why Brand Sentiment Is the New Domain Authority

Meet Giuseppe Colucci. As Chief Growth Officer at Textbroker and co-founder of the Berlin SEO & Content Club, Giuseppe has spent over 12 years at the intersection of SEO, content strategy, and business growth. As we’re living through a fundamental shift, one where traditional search is giving way to AI synthesis, and where the rules […]

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SEO & AI Search 2026 Predictions – An Interview With Aleyda Solís

Interview and Intro by Isabel Valencia Martinez Aleyda Solís is one of those people in SEO who’s both deeply technical and genuinely easy to learn from. She’s an international SEO consultant and the founder of Orainti, where she works with companies around the world to improve their organic growth, from technical foundations and site structure

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The argument against using AI for content

The Argument Against Using AI for Content – an Honest, Data-Backed Review

By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good.  But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are

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zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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Scaling AI Content Without Sacrificing Quality

Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different

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