Expert Spotlight

AI Grounding Pages: Built for Retrieval, Not Clicks

By Jules de Bruin, Chief of Staff at Rankscale AI, co-authored with Hanns Kronenberg, Head of SEO at Chefkoch and creator of the Grounding Page Standard 225,340 Google Search Console impressions, 450 clicks, a 0.20% click-through rate (groundingpage.com, last 28 days). 107,000 impressions, 370 clicks, a 0.34% CTR (independent expat-information guide, launched in April 2026). […]

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Expert Spotlight, Uncategorized

Off-Page LLM Optimization: How AI Learns to Trust Your Brand

By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On average, AI systems mention around three brands per answer, although comparison and “best of” queries may include more. When someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews to recommend tools, compare providers or shortlist brands, only a few companies

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Content Tactics, Expert Spotlight

The Evolvement of AI Search, and What It Means for SEOs

By Nitin Manchanda, Founder & Chief SEO Consultant at Botpresso Marketing is in the middle of a full-blown identity crisis. The SEO playbook that worked for the last fifteen years is being quietly rewritten by ChatGPT, Gemini, Perplexity, Claude, and Google’s AI Overviews. From founders at startups to CMOs at enterprises, the question on everyone’s

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Content Tactics, Expert Spotlight, Uncategorized

The Cost of Silence: Why Brand Sentiment Is the New Domain Authority

Meet Giuseppe Colucci. As Chief Growth Officer at Textbroker and co-founder of the Berlin SEO & Content Club, Giuseppe has spent over 12 years at the intersection of SEO, content strategy, and business growth. As we’re living through a fundamental shift, one where traditional search is giving way to AI synthesis, and where the rules

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Expert Spotlight
interview_aleyda_solis

SEO & AI Search 2026 Predictions – An Interview With Aleyda Solís

Interview and Intro by Isabel Valencia Martinez Aleyda Solís is one of those people in SEO who’s both deeply technical and genuinely easy to learn from. She’s an international SEO consultant and the founder of Orainti, where she works with companies around the world to improve their organic growth, from technical foundations and site structure

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Expert Spotlight
The argument against using AI for content

The Argument Against Using AI for Content – an Honest, Data-Backed Review

By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good.  But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are

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Expert Spotlight
zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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