Expert Spotlight Archives - Berlin SEO & Content Club

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information […]

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AI is Killing Creativity — and SEO Agencies Are Handing the Knife

By Jesus Arias, SEO Director There was a time when SEO meant understanding humans — what they cared about, what they feared Googling from the office, and what made them click “read more.” It was half psychology, half empathy, and a sprinkle of analytics. Now? It’s become a game of “how to sound like ChatGPT

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Digital PR: 8 Essential Steps for a Successful Campaign

By Bert-Jan Vos, Senior Digital PR Manager @ Seeders Imagine this: you come up with a brilliant campaign idea, send out a few emails, and then… nothing. No coverage. No backlinks. No buzz. What went wrong? The truth is, Digital PR success does not happen by accident. It is the result of creativity, planning, and

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From Brief to Backend: How SEO Content is Built in 2025

by Mason Hönicke, Team Lead SEO @ Bauhaus From Brief to Backend: How SEO Content is Built in 2025 Why We Rethought Content Creation Over the past few years, content teams—especially in SEO—have been under growing pressure to produce more, faster, and for increasingly specific user intents. At the same time, quality expectations haven’t dropped.

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Scaling AI Content Without Sacrificing Quality

Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different

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Expert Spotlight: Areej AbuAli

How do you grow a 10,000+ member community without losing your values? Areej shares the lessons behind Women in Tech SEO and her journey as a community-first marketer.

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Expert Spotlight