By Myriam Jessier, SEO & Technical Brand Visibility Consultant (LLM & More) As an avid reader, I always favor the written word. As a marketer, I see video as a strategic necessity, not a creative choice, when it comes to AI brand visibility. For humans, video offers emotional nuance. For machines, it provides a high-density […]
Your Video Strategy is Actually an AI Data Play Read Post »
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By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good. But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are
The Argument Against Using AI for Content – an Honest, Data-Backed Review Read Post »
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By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity Read Post »
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By Jesus Arias, SEO Director There was a time when SEO meant understanding humans — what they cared about, what they feared Googling from the office, and what made them click “read more.” It was half psychology, half empathy, and a sprinkle of analytics. Now? It’s become a game of “how to sound like ChatGPT
AI is Killing Creativity — and SEO Agencies Are Handing the Knife Read Post »
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By Bert-Jan Vos, Senior Digital PR Manager @ Seeders Imagine this: you come up with a brilliant campaign idea, send out a few emails, and then… nothing. No coverage. No backlinks. No buzz. What went wrong? The truth is, Digital PR success does not happen by accident. It is the result of creativity, planning, and
Digital PR: 8 Essential Steps for a Successful Campaign Read Post »
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by Mason Hönicke, Team Lead SEO @ Bauhaus From Brief to Backend: How SEO Content is Built in 2025 Why We Rethought Content Creation Over the past few years, content teams—especially in SEO—have been under growing pressure to produce more, faster, and for increasingly specific user intents. At the same time, quality expectations haven’t dropped.
From Brief to Backend: How SEO Content is Built in 2025 Read Post »
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Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different
Scaling AI Content Without Sacrificing Quality Read Post »
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How do you grow a 10,000+ member community without losing your values? Areej shares the lessons behind Women in Tech SEO and her journey as a community-first marketer.
Expert Spotlight: Areej AbuAli Read Post »
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