AI

Off-Page LLM Optimization: How AI Learns to Trust Your Brand

By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On average, AI systems mention around three brands per answer, although comparison and “best of” queries may include more. When someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews to recommend tools, compare providers or shortlist brands, only a few companies […]

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Content Tactics, Expert Spotlight

The Cost of Silence: Why Brand Sentiment Is the New Domain Authority

Meet Giuseppe Colucci. As Chief Growth Officer at Textbroker and co-founder of the Berlin SEO & Content Club, Giuseppe has spent over 12 years at the intersection of SEO, content strategy, and business growth. As we’re living through a fundamental shift, one where traditional search is giving way to AI synthesis, and where the rules

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Expert Spotlight
The argument against using AI for content

The Argument Against Using AI for Content – an Honest, Data-Backed Review

By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good.  But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are

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Expert Spotlight
zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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Expert Spotlight
Reddit brand marketing by Textbroker for the Berlin SEO and Content Club

Why Reddit Matters for Your Brand (And How to Avoid Disaster) 

By Jonathan Ross, Head of Project Management at Textbroker &  Giuseppe Colucci, Chief Growth Officer at Textbroker With over 430 million monthly active users, Reddit has emerged as one of the most influential platforms shaping brand perception online. Yet many companies still struggle to get Reddit right and often pay a steep price for their missteps.  The Hidden Power of

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Content Tactics

Scaling AI Content Without Sacrificing Quality

Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different

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Expert Spotlight
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