Content

Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI

Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin SEO & Content Club came together for its 10th edition, a festive, slightly Christmassy evening full of strategy, debate, and reflection about where search is heading. As always, amid the informal atmosphere and good conversations with our favourite crowd of […]

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MeetUp Recap
The argument against using AI for content

The Argument Against Using AI for Content – an Honest, Data-Backed Review

By Tina Reis, Senior SEO Strategist @ Muhlert Digital Good content is expensive. So when generative AI became widely available, it was understandable that marketing teams jumped on it. Less investment, same return? Sounds good.  But at the same time, a divide is opening: Some marketers are vehemently against using AI for content. Here are

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Expert Spotlight
zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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Expert Spotlight
Reddit brand marketing by Textbroker for the Berlin SEO and Content Club

Why Reddit Matters for Your Brand (And How to Avoid Disaster) 

By Jonathan Ross, Head of Project Management at Textbroker &  Giuseppe Colucci, Chief Growth Officer at Textbroker With over 430 million monthly active users, Reddit has emerged as one of the most influential platforms shaping brand perception online. Yet many companies still struggle to get Reddit right and often pay a steep price for their missteps.  The Hidden Power of

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Content Tactics
sumup textbroker

Building trust and visibility through EEAT: How SumUp and Textbroker elevated expert-led content

By Giuseppe Colucci, Chief Growth Officer at Textbroker Small businesses face countless digital challenges every day. SumUp makes things simple. The global payment solutions leader has built its reputation on a simple promise: making it easier for small merchants to get paid, manage inventory, and gain business insights, tools that were once the exclusive domain

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Content Tactics

Scaling AI Content Without Sacrificing Quality

Scaling AI Content Without Sacrificing Quality: Best Practices, Technologies, and Use Cases for 2025 By Jan Kaiser, Managing Director & Founder @ Xanevo, AI Consulting Services for e-Commerce AI-powered copywriting leverages artificial intelligence to efficiently generate high-quality content at scale for businesses of all sizes. This comprehensive guide explores cutting-edge AI copywriting technologies, compares different

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Expert Spotlight
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