Expert Content

Reddit is now a GEO channel. Most brands aren’t treating it like one. 

By Giuseppe Colucci, Chief Growth Officer at Textbroker and Uta Leyke-Hess, Organic Growth Consultant – SEO/GEO at Textbroker/Freelance Curated by Textbroker Reddit has become a primary signal source for AI-generated answers. Brands that lack a managed presence on Reddit are invisible in LLM citations and are often misrepresented. This article breaks down the mechanics, the opportunity, […]

Reddit is now a GEO channel. Most brands aren’t treating it like one.  Read Post »

Content Tactics, Uncategorized

Off-Page LLM Optimization: How AI Learns to Trust Your Brand

By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On average, AI systems mention around three brands per answer, although comparison and “best of” queries may include more. When someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews to recommend tools, compare providers or shortlist brands, only a few companies

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Content Tactics, Expert Spotlight

Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI

Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin SEO & Content Club came together for its 10th edition, a festive, slightly Christmassy evening full of strategy, debate, and reflection about where search is heading. As always, amid the informal atmosphere and good conversations with our favourite crowd of

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MeetUp Recap
zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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