On June 10, 2026, the Berlin SEO & Content Club took over idealo HQ for its 12th edition. It was an evening spent confronting the uncomfortable truth that our old SEO playbooks are gathering dust while AI quietly rewrites the rules of the game. Amidst the food, drinks, and lively networking, we examined how AI […]
Strategy, Soul, and Search: Highlights from BSCC #12 at idealo HQ Read Post »
MeetUp Recap, Uncategorized
By Katarina Dahlin, SEO expert and speaker at WhitePress® AI answers have limited space. On average, AI systems mention around three brands per answer, although comparison and “best of” queries may include more. When someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews to recommend tools, compare providers or shortlist brands, only a few companies
Off-Page LLM Optimization: How AI Learns to Trust Your Brand Read Post »
Content Tactics, Expert Spotlight
A Night of SEO and GEO predictions, International Panelists and Audience, and a true SEOFOMO Experience By Giuseppe Colucci On a high-octane evening in mid-February, the Berlin SEO & Content Club hit a major milestone. For its 11th edition, the club joined forces with Aleyda Solís and the SEOFOMO community for a powerhouse collaboration. What
Berlin SEO & Content Club #11: Entities, Attributions, and the “Human” Search Read Post »
MeetUp Recap, Uncategorized
Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin SEO & Content Club came together for its 10th edition, a festive, slightly Christmassy evening full of strategy, debate, and reflection about where search is heading. As always, amid the informal atmosphere and good conversations with our favourite crowd of
Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI Read Post »
MeetUp Recap
By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information
The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity Read Post »
Expert Spotlight
On September 24, 2025, the Berlin SEO & Content Club met at WeWork for its 9th edition, an evening dedicated to practical strategies. The event took place in a new venue that brought together modernity, informality and fresh ideas, as well as three interesting talks which combined practical advice with a vision of the future.
BSCC #9: AI, Systems, and the Future of Search Read Post »
MeetUp Recap
A night of sharp strategies and bold voices. Talks on segmentation, AI, authorship — and a panel on building careers that reflect who we are.
BSCC x Women in Tech SEO #8 Read Post »
MeetUp Recap