Event

Berlin SEO & Content Club #10: Zero-Click, PR, and the Human Side of AI

Summary and pictures by Isabel Valencia Martinez On the 3rd of December 2025, the Berlin SEO & Content Club came together for its 10th edition, a festive, slightly Christmassy evening full of strategy, debate, and reflection about where search is heading. As always, amid the informal atmosphere and good conversations with our favourite crowd of […]

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MeetUp Recap
zero click searches

The Rise of Zero-Click Searches—and Why That’s a Huge Opportunity

By Fernando Angulo, Senior Market Research Manager at Semrush Up to 70% of search queries now end without a click. But that doesn’t mean your audience isn’t engaging—it means your content strategy needs to evolve. In the age of AI-powered results, instant answers, and SERP-rich features, user behavior is shifting rapidly. Today, people expect information

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